Vitalire, which means "live with passion," is an apparel brand based out of the Pacific Northwest. Our clothing represents an active outdoor lifestyle and and an appreciation for the wonderful area we call home. Over the past 3 years Vitalire has exploded in popularity. We sponsor athletes in skiing, snowboarding, wakeboarding, and wakesurfing. We base our company around our "3 Core Principles" which are Sustainability, Quality, and Community. Our Three Core Principles
We have come to realize how truly important sustainability is in today's world. The dictionary definition of sustainability is "development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” We are working hard every day to not only provide YOU with a superior, high quality product, but to do it in a way that doesn't compromise valuable resources. We want to make sure that the generations after us get to enjoy the mountains, the lakes, and everything else this beautiful planet (and especially the Pacific NW) has to offer. Earth is a beautiful place, we aim to do all we can to keep it that way.
All of our garments are professionally printed and embroidered right here in the Pacific NW. This allows us total control over production while still maintaining the highest level of quality that many of the "garage based" companies simply cannot compare to. We print on extremely high quality fleece that is an entirely different animal than the basic-fit unisex sweatshirts used by many other local brands. We want to ensure that the products we are providing to our customers not only meet your expectations, but exceed them.
Another thing that is extremely important to us is community and we are always looking to give back to the communities that have given us so much support over the years. The biggest event we do each year is the American Cancer Society's "Relay for Life," a 24hr walk to raise funds and awareness for cancer research. We sponsor the event and release a limited edition tee each year. All of the proceeds from the shirt sales and fundraising events go straight to the American Cancer Society and as a community we have helped raise hundreds of thousands of dollars for cancer research!